As a subsidiary brand of Winvest, EV Mall was established to create an enhanced aggregated marketing and sales experience through improved mechanisms and system settings. This includes a diverse allocation system of points and vouchers that can be used in purchase, B2C services, B2B batch processing business opportunities and more. Members are able to utilise the digital commerce culture fully through marketing and sales processes.
The core objective of EV Mall is to give back to its members. It utilises a “buy low for guaranteed sales” mechanism to develop external fast consumer brands, going beyond the conventional e-commerce framework to integrate principles of fan economy and sharing economy, creating an omnichannel retail strategy.