Beyond Pooh Corner (2024)
About IQI Media
IQI Media is a full-service content development and production company based in Los Angeles, California. Our seasoned producers manage all aspects of a multilingual project through its full lifecycle, from conception and strategy to design, development, post-production, and delivery.
IQI Media was founded in 2010 by Khiow Hui Lim, a native of Malaysia, to help advertising agencies, new media companies, and S&P 500 leaders create intuitive experiences for a diverse range of new and emerging media. To date, IQI has worked with globally renowned advertising firms like Ogilvy and Dentsu as well as new media companies and managed brands like Tencent, Apple, AIG, AT&T, Toyota, Caesars Entertainment Corporation, Sony Entertainment, and more.
Since 2012, IQI Media has been a key production partner for VisitTheUSA.com—the official tourism bureau for the United States—which delivers tailored content for the domestic and international Asian markets. In support of the Miles Partnership and Brand USA, IQI Media’s mission is to create attention-grabbing content that helps to increase tourism spending and market share while enhancing the image of the USA worldwide.
IQI Media has also produced feature films, commercials, and interactive projects with budgets of up to $40 million and union production crews of more than 80 people. In 2016, IQI Media produced Alien Code, a sci-fi thriller starring Mary McCormack, Azura Skye, Richard Schiff, and Kyle Gallner, now available on most streaming platforms. Other Hollywood credits include projects like Sony PlayStation 2’s Jet Li: Rise to Honor, the SAG Awards’ Hollywood Hit Broadway segment, and post-production editorial work on Resident Evil 5 & 6 and the Oscar-winning film Crash.
The word “QI” in Mandarin is 「砌」 — meaning an effort to assemble pieces of stone and build each stepping stone into a path to achieve your goals.
“My commitment to our team is to complete a stone path that leads IQI to a never-before-seen landscape much like the Grand Teton National Park, a landscape we have long imagined and planned for. – Statement from Khiow Hui Lim
Projects
That cuddly bear and his motley pals are headed for the big screen, thanks to Baboon Animation and IQI Media, Inc., in a prequel to the A.A Milne’s classic book Winnie-the-Pooh. DreamWorks alum Mike de Seve (Madagascar, Moster vs. Aliens) will direct, and co-write with fellow DreamWorks alum John Reynolds (The Mr. Peabody & Sherman Show).
“We’re telling the surprising origin story of the ‘silly young bear’ and his friends, when they were still kids, in a way designed to connect with 21st-century kids,” says Reynolds.
Multi-Emmy-winning animation writing stars Baboon (Angry Birds, Gigantosaurus) have teamed up with IQI Media, a content incubator lab and subsidiary of Winvest Group, to produce the prequel feature film. DreamWorks alum Charlene Kelly (Next Gen), now CIO at Winvest, and Khiow Hui Lim, the founder of IQI and CSO of Winvest, will executive-produce.
“A.A. Milne’s bear has aged gracefully in the last hundred years,” says Kelly. “But what happened, back-when, that made him and his pals who they are in the book? A heck of a big adventure, that’s what – one that needs a big screen. Audiences will be transported to somewhere they never expected.”
Noting the successful reboots of Peter Rabbit and Paddington, the Baboon team is applying its knowledge of entertainment for today’s kids to create characters they hope will resonate with all generations. Baboon and IQI have set a planned release date of 2024.
Original Animation Concept before Story Development (Coming Soon)
Vision
IQI Media aims to be the best-in-class for content creation, visual delivery, and metrics analysis so that we can help content creators earn the largest share of the global streaming market and significantly contribute to job creation, gross domestic product (GDP), and cultural content.
Mission
IQI Media’s mission is to increase incremental ad spend revenues for content creators via streaming platforms and grow market share in order to create jobs and enhance our clients’ brand stories, not only in short-form video but also in a large-scale formats like theatrical releases.
Managing Team
Charlene Kelly
Chief Intellectual Officer of Winvest Group Ltd. | Head of Production at IQI Media
Amy Morton
Producer | Editorial Lead
Amy Morton began her career at Cowboy Pictures, a small New York City film distributor, where she assisted with sales and marketing for indie, foreign language and documentary films. She then relocated to Los Angeles, where she worked as a copywriter and eventually became the Manager of Marketing Communications for an ad agency serving healthcare clients... such as Pfizer.
From there, she returned to the film industry as the Assistant Manager for Editorial Services at MGM Home Entertainment, where she developed movie taglines, synopses and more for films such as Hotel Rwanda. Since 2005, Amy has freelanced for digital agencies serving Fortune Global 500 companies and helped clients–from entertainment to technology–craft the right messaging for their marketing, branding, and web content initiatives.
From there, she returned to the film industry as the Assistant Manager for Editorial Services at MGM Home Entertainment, where she developed movie taglines, synopses and more for films such as Hotel Rwanda. Since 2005, Amy has freelanced for digital agencies serving Fortune Global 500 companies and helped clients–from entertainment to technology–craft the right messaging for their marketing, branding, and web content initiatives.
Production Team
James Mills
Director | Writer | Director of Cinematography
After graduating from USC Film School with honors, James worked with producer Sean Daniel (The Mummy series, Tombstone, Dazed and Confused) before committing full-time to freelance filmmaking on his own. He has since gone on to shoot award winning narrative, commercial, music video, fashion, and documentary films (the Audience and Grand ...Jury awards at the San Francisco Film Festival and The International Audience Awards, the Grand Jury prize at the Reale International Film Festival, ShortOftheWeek.com winner, two Tellys, one Emmy nomination). His clients have included Marriott, Disney, Westfield, Scion, the Tennis Channel (for which he served as Creative Director during the 2015 ATP Season), NFL, NBA, MLB, Build-a-Bear, Holiday Inn, BCBG, and dozens of other globally recognized companies. Two of Mills’ feature screenplays are currently in pre-production (NEW AMERICANS, I WILL FOLLOW HIM).
James currently is now working at the field as the Director of Cinematography for Academy Award actor, Sean Penn’s documentary feature.
James currently is now working at the field as the Director of Cinematography for Academy Award actor, Sean Penn’s documentary feature.
After graduating from USC Film School with honors, James worked with producer Sean Daniel (The Mummy series, Tombstone, Dazed and Confused) before committing full-time to freelance filmmaking on his own. He has since gone on to shoot award winning narrative, commercial, music video, fashion, and documentary films (the Audience and Grand Jury awards at the San Francisco Film Festival and The International Audience Awards, the Grand Jury prize at the Reale International Film Festival, ShortOftheWeek.com winner, two Tellys, one Emmy nomination). His clients have included Marriott, Disney, Westfield, Scion, the Tennis Channel (for which he served as Creative Director during the 2015 ATP Season), NFL, NBA, MLB, Build-a-Bear, Holiday Inn, BCBG, and dozens of other globally recognized companies. Two of Mills’ feature screenplays are currently in pre-production (NEW AMERICANS, I WILL FOLLOW HIM).
How Sustainable Is Movie Tourism?
Why is film production is relatable and important to Tourism? Post-Covid, the market has changed, with fans now used to viewing film and other content on streaming services after months of isolation. Both filming and sustainable tourism are changing as well.
When a movie or television show shoots on location, it brings jobs, revenue, and related infrastructure development, providing an immediate boost to the local economy. Our industry pays out $44 billion per year to more than 320,000 businesses in cities and towns across the country – and the industry itself is comprised of more than 93,000 businesses, 87% of which employ fewer than 10 people.
As much as $250,000 per day can be injected into local economies when a film shoots on location. In some cases, popular films and television shows can also boost tourism. Travel agencies even bundle extraordinary locations to provide tourists with custom travel experiences. In conclusion, film induces tourism and influences younger travelers to seek out relatable destinations that they’ve been exposed to onscreen.
The Lord of the Rings Trilogy – New Zealand
Star Wars Episode VIII – The Last Jedi – Dubrovnik, Croatia
Gladiator – Aït Benhaddou, Morocco
Return on Experience (ROX) Is the New Return on Investment (ROI)
Moving beyond ROI to ROX. Traditional ROI metrics are no longer sufficient on their own to determine a company’s success. Shareholder value requires a laser focus on how well a company is meeting high expectations around the customer experience when evaluating whether that company’s value proposition, capabilities, and portfolio of products and services will create a ripple effect and deliver an engagement experience.
2021 US Entertainment and Media Outlook by the Numbers
$24.6bn
OTT video revenue
+8.7%
YOY increase of TV
advertising revenue
5
years for box office revenue
to reach pre-COVID levels
365mn
eSports market revenue
7.3%
YOY growth in video games
2.5x
projected increase of virtual
reality revenue over
forecasted period
8.0%
YOY growth of consumer
magazine circulation
1bn
in podcast advertising
revenue
+19bn
increase in internet
access revenue by next year
Distribution Partner
IQI Media is pleased to collaborate with Synergetic Films, which has released over 500 titles into the marketplace. For domestic distribution, they have over ten years’ experience working with every major platform in the US and Canada.
Synergetic releases titles on a monthly basis via theatrical, digital, educational, and what remains of the DVD market. They also release titles in over 150 territories, in additional to licensing for broadcast/ satellite services in China, Europe, and Latin America.
Synergetic is a trustworthy distribution partner for IQI Media’s feature films and global content. With their deep experience as both a distributor and sales agent, this strategic partnership will help IQI Media further its “MaiCOntent” Aggregator Platform development and grow the most important revenue streams for content creators and filmmakers.
IQI Media Client List
Consumer Brands
7 Eleven
Panasonic
Toyota
AT&T
Insurance Companies
AIG
Financial Institutions
EastWest Bank
Agencies
Dentsu
InterTrend
Ogilvy
Stage 3 Creative
Labor Unions
Directors Guild of America (DGA)
Iinternational Alliance of Theatrical Stage Employees (IATSE)
Producers Guild of America (PGA)
Writers Guild of America West (WGA-W)
State & City Departments
Alhambra Police Department
CAL RECYCLE
City of Monterey Park
Entertainment & Gaming Companies
Caesars Entertainment
FELD Entertainment
Capcom
SONY Computer Entertainment
TENCENT
International & Local Brands
Tencent America
Superco
Want-Want Corporation
Ouction.IO
PR Firms & Consulting Firms
CMPG
Non-Profits
Make-A-Wish Foundation
Federal Entities
Miles Partnership (VisitTheUSA.com)
Centers for Disease Control and Prevention (CDC)