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About IQI Media


IQI Media is a full-service content development and production company based in Los Angeles, California. Our seasoned producers manage all aspects of a multilingual project through its full lifecycle, from conception and strategy to design, development, post-production, and delivery.  

IQI Media was founded in 2010 by Khiow Hui Lim, a native of Malaysia, to help advertising agencies, new media companies, and S&P 500 leaders create intuitive experiences for a diverse range of new and emerging media. To date, IQI has worked with globally renowned advertising firms like Ogilvy and Dentsu as well as new media companies and managed brands like Tencent, Apple, AIG, AT&T, Toyota, Caesars Entertainment Corporation, Sony Entertainment, and more. 

Since 2012, IQI Media has been a key production partner for VisitTheUSA.com—the official tourism bureau for the United States—which delivers tailored content for the domestic and international Asian markets. In support of the Miles Partnership and Brand USA, IQI Media’s mission is to create attention-grabbing content that helps to increase tourism spending and market share while enhancing the image of the USA worldwide.

IQI Media has also produced feature films, commercials, and interactive projects with budgets of up to $40 million and union production crews of more than 80 people. In 2016, IQI Media produced Alien Code, a sci-fi thriller starring Mary McCormack, Azura Skye, Richard Schiff, and Kyle Gallner, now available on most streaming platforms. Other Hollywood credits include projects like Sony PlayStation 2’s Jet Li: Rise to Honor, the SAG Awards’ Hollywood Hit Broadway segment, and post-production editorial work on Resident Evil 5 & 6 and the Oscar-winning film Crash.

The word “QI” in Mandarin is 「砌」 — meaning an effort to assemble pieces of stone and build each stepping stone into a path to achieve your goals.

My commitment to our team is to complete a stone path that leads IQI to a never-before-seen landscape much like the Grand Teton National Park, a landscape we have long imagined and planned  for. – Statement from Khiow Hui Lim

Vision

IQI Media aims to be the best-in-class for content creation, visual delivery, and metrics analysis so that we can help content creators earn the largest share of the global streaming market and significantly contribute to job creation, gross domestic product (GDP), and cultural content.

Mission

IQI Media’s mission is to increase incremental ad spend revenues for content creators via streaming platforms and grow market share in order to create jobs and enhance our clients’ brand stories, not only in short-form video but also in a large-scale formats like theatrical releases.

IQI Team

Managing Team

Khiow Hui Lim

Chief Strategic Officer of Winvest Group Ltd. | Founder of IQI Media

In 1997, Khiow Hui was hired by Fox Television Network (Fox 24/UPN), now a division of iHeart Media, to produce and direct public service announcements (PSAs) for the Midwest region…

Charlene Kelly

Chief Intellectual Officer of Winvest Group Ltd. | Head of Production at IQI Media

Charlene began her film career in Toronto before moving to Los Angeles. Most of her career has been spent working in Feature Animation for several studios, including Warner Brothers, Fox Animation, and Dreamworks, on films such as All Dogs Go to Heaven 2, Space Jam, The Quest for Camelot,…

Amy Morton

Producer | Editorial Lead

Amy Morton began her career at Cowboy Pictures, a small New York City film distributor, where she assisted with sales and marketing for indie, foreign language and documentary films. She then relocated to Los Angeles, where she worked as a copywriter and eventually became the Manager of Marketing Communications for an ad agency serving healthcare clients... such as Pfizer.

From there, she returned to the film industry as the Assistant Manager for Editorial Services at MGM Home Entertainment, where she developed movie taglines, synopses and more for films such as Hotel Rwanda. Since 2005, Amy has freelanced for digital agencies serving Fortune Global 500 companies and helped clients–from entertainment to technology–craft the right messaging for their marketing, branding, and web content initiatives.

Production Team

James Mills

Director | Writer | Director of Cinematography

After graduating from USC Film School with honors, James worked with producer Sean Daniel (The Mummy series, Tombstone, Dazed and Confused) before committing full-time to freelance filmmaking on his own. He has since gone on to shoot award winning narrative, commercial, music video, fashion, and documentary films (the Audience and Grand ...Jury awards at the San Francisco Film Festival and The International Audience Awards, the Grand Jury prize at the Reale International Film Festival, ShortOftheWeek.com winner, two Tellys, one Emmy nomination). His clients have included Marriott, Disney, Westfield, Scion, the Tennis Channel (for which he served as Creative Director during the 2015 ATP Season), NFL, NBA, MLB, Build-a-Bear, Holiday Inn, BCBG, and dozens of other globally recognized companies. Two of Mills’ feature screenplays are currently in pre-production (NEW AMERICANS, I WILL FOLLOW HIM).

James currently is now working at the field as the Director of Cinematography for Academy Award actor, Sean Penn’s documentary feature.

After graduating from USC Film School with honors, James worked with producer Sean Daniel (The Mummy series, Tombstone, Dazed and Confused) before committing full-time to freelance filmmaking on his own. He has since gone on to shoot award winning narrative, commercial, music video, fashion, and documentary films (the Audience and Grand Jury awards at the San Francisco Film Festival and The International Audience Awards, the Grand Jury prize at the Reale International Film Festival, ShortOftheWeek.com winner, two Tellys, one Emmy nomination). His clients have included Marriott, Disney, Westfield, Scion, the Tennis Channel (for which he served as Creative Director during the 2015 ATP Season), NFL, NBA, MLB, Build-a-Bear, Holiday Inn, BCBG, and dozens of other globally recognized companies. Two of Mills’ feature screenplays are currently in pre-production (NEW AMERICANS, I WILL FOLLOW HIM).

Projects

Winnie-the-Pooh – Prequel Feature Film

Genre: Animation

IQI Media, Inc. teamed up with the most accomplished animation writing and voicing teams worldwide, with 31 EMMYS collectively stars Baboon Animation work out a prequel feature film to the A.A Milne’s classic book “Winnie-the-Pooh”.

Winnie-the-Pooh will be reboot to that energetic and scheming cuddly bear who will do anything to get honey that he loves more than life itself.

This feature film tell the surprising origin of “silly young bear” and his hilarious band of young friends, when they were still kids in a way designed to connect with 21st century kids!

Development Phase: Storyline and character design position developing, estimate complete by second Quarter of 2023

Potential Box Office Revenue: US$404 million

This Whole World

Genre: Animation

This Whole World is a pre-school animation with two different type productions one is animation series mainly for Streaming Platforms for twenty-two (22) series binding with animated musical series featuring songs. Another is animation features mainly for Theatrical Release with movie for ninety to hundred minutes binding medium CG with toon shader, 2D animation and animated musical featuring songs.

The Story timeline of This Whole World is about a distant, faraway world where a planet of colorful.

Animation Series is mainly for Streaming Platforms such as Netflix, Disney+, Peacock, etc. It will be eleven minutes for every episodes with twenty-two (22) series binding with animated musical series featuring songs by Brian Wilson. This project series is suitable for four to six (4 – 6) years old children and family.

Animation Feature is mainly for Theatrical Release with one movie for ninety to hundred minutes binding medium CG with toon shader, 2D animation and animated musical featuring songs by Brian Wilson, after a month release in Theatrical it will go to Streaming, Video on Demand (VOD), Over-to-Top (OTT). This animation feature movie suitable for six to twelve (6 – 12) years old children and family.

Development Phase: Currently in story breakdown and pre-development

Potential Box Office Revenue: US$257 million

2021 US Entertainment and Media Outlook by the Numbers

$24.6bn

OTT video revenue

+8.7%

YOY increase of TV
advertising revenue

5

years for box office revenue
to reach pre-COVID levels

365mn

eSports market revenue

7.3%

YOY growth in video games

2.5x

projected increase of virtual
reality revenue over
forecasted period

8.0%

YOY growth of consumer
magazine circulation

1bn

in podcast advertising
revenue

+19bn

increase in internet
access revenue by next year

Distribution Partner

IQI Media is pleased to collaborate with Synergetic Films, which has released over 500 titles into the marketplace. For domestic distribution, they have over ten years’ experience working with every major platform in the US and Canada.

Synergetic releases titles on a monthly basis via theatrical, digital, educational, and what remains of the DVD market. They also release titles in over 150 territories, in additional to licensing for broadcast/ satellite services in China, Europe, and Latin America.

Synergetic is a trustworthy distribution partner for IQI Media’s feature films and global content. With their deep experience as both a distributor and sales agent, this strategic partnership will help IQI Media further its “MaiCOntent” Aggregator Platform development and grow the most important revenue streams for content creators and filmmakers.

IQI Media Client List

Consumer Brands

7 Eleven
Panasonic
Toyota
AT&T

Insurance Companies

AIG

Financial Institutions

EastWest Bank

Agencies

Dentsu
InterTrend
Ogilvy
Stage 3 Creative

Labor Unions

Directors Guild of America (DGA)
Iinternational Alliance of Theatrical Stage Employees (IATSE)
Producers Guild of America (PGA)
Writers Guild of America West (WGA-W)

State & City Departments

Alhambra Police Department
CAL RECYCLE
City of Monterey Park

Entertainment & Gaming Companies

Caesars Entertainment
FELD Entertainment
Capcom
SONY Computer Entertainment
TENCENT

International & Local Brands

Tencent America
Superco
Want-Want Corporation
Ouction.IO

PR Firms & Consulting Firms

CMPG

Non-Profits

Make-A-Wish Foundation

Federal Entities

Miles Partnership (VisitTheUSA.com)
Centers for Disease Control and Prevention (CDC)